What is an example of a brand mark?

A brand mark is a visual symbol or emblem that represents a brand, often becoming synonymous with its identity in the marketplace. The correct answer, which highlights the logo of a company, demonstrates this concept effectively. Logos are designed to be memorable and convey the essence of the brand visually, making them powerful tools in establishing brand recognition and recall among consumers.

For instance, the iconic swoosh of Nike serves as a brand mark that instantly evokes the company's image and values. Unlike brand mascots, which embody a playful character or personality (like Tony the Tiger), brand marks rely solely on graphic representation without any additional imagery or characters attached. Similarly, while the name 'Nike' serves as a verbal identification of the brand, it does not encompass the visual element that a logo represents. Descriptive brand names also focus on conveying information rather than providing a symbolic image, further underscoring why the logo is the most fitting answer in this instance.