What is one advantage of television as an advertising medium?

Television boasts the advantage of wide reach and the ability to showcase products visually, which is a significant factor in its effectiveness as an advertising medium. This wide reach allows advertisers to engage with a large and diverse audience simultaneously, making it a powerful channel for brand awareness and promotion. The visual element adds another layer of appeal, as it allows for dynamic presentations of products and services, engaging the viewer's senses and creating a lasting impression. This combination of extensive audience access and the potential for visually stimulating content is a compelling reason why advertisers choose television for marketing campaigns.

Other options do not capture the unique advantages that television offers. Flexibility in scriptwriting is often more relevant to mediums like digital or online advertising, which allow for more adaptability. Narrow audience targeting is typically a strength of digital and social media platforms, where advertisers can tailor messages based on specific demographics and behaviors. Lower production costs generally do not apply to television, as creating high-quality TV ads can be quite expensive compared to other forms of media.