Which of the following accurately describes primary research data?

Study for the Comprehensive Marketing Research Test with flashcards and multiple choice questions. Each question includes hints and explanations to ensure a solid understanding. Prepare to excel in your exam!

Primary research data is defined as information that is original and specifically gathered for a particular research project or study. This type of data is collected firsthand by the researcher through various methods such as surveys, interviews, experiments, or observations tailored to the specific objectives of the research. The uniqueness of primary research lies in its direct relevance to the questions being studied, allowing researchers to obtain insights that are specifically aligned with their goals.

In contrast, the other options describe data types or processes that do not align with the definition of primary research. For instance, collecting data from existing studies refers to secondary research, which involves analyzing already available data. Numeric analytics refers to the analysis of data that may be quantitative in nature but does not denote the methods of collection specific to primary research. Historical data analysis involves reviewing previously collected data from past studies or records, which again falls into the secondary research category. Thus, the correct choice emphasizes the original and bespoke nature of primary research data.

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy