Which of these is a use of MIS in monitoring competition?

The use of Management Information Systems (MIS) in monitoring competition is primarily reflected in the gathering of insights into competitor strategies. A robust MIS allows businesses to track various aspects of their competitor's behaviors, strategies, and market positioning. This includes collecting data from public sources, analyzing competitors' marketing campaigns, pricing strategies, product offerings, and customer feedback. Such insights enable a company to adapt its strategies in response to competitive actions, identify market opportunities, and create effective positioning in the marketplace.

The other options focus on narrow or irrelevant aspects. Designing new products, for example, is a crucial activity in marketing but does not specifically relate to monitoring competition. Similarly, while improving customer service responses is important for retaining customers, it does not inherently involve analyzing competitor behavior. Analyzing company internal threats falls outside the competitive landscape and focuses more on a company's internal risks rather than external market dynamics. Hence, the emphasis on gathering insights into competitor strategies distinctly showcases the role of MIS in competitive analysis.